Tetiana Filipovych, founder of ProFi Marketing Solutions, marketing director of the first Ukrainian hotel chain Premier, business coach, author of the course ‘Operational Marketing’ and lecturer, conducted a workshop on ‘Marketing solutions for Ukrainian producers in the European market’ for the programme participants. 

Tetyana has extensive experience, including over 20 years in system marketing and 11 years in HORECA, so she shared her vision and approaches to the entry of Ukrainian producers into the European market.

During the workshop, the following key aspects were discussed with the participants:

▪️ Choosing a focus market, namely how to identify the most promising area for entry.

▪️ Analysis of the competitive environment.

▪️ Market entry algorithm – steps to help build an effective strategy.

▪️ Features of B2B marketing in Europe.

▪️ Channels and promotion tools – how to find your customers and partners.

▪️ Creating an export brand.

▪️ Adaptation of the product portfolio.

▪️ Finding a buyer – effective strategies for attracting partners.

▪️ Pricing strategy and pricing, how to determine the optimal price for European markets.

We are grateful to Tetyana for her deep expertise, useful insights and professional solutions that she shared with the programme participants!

Amplifiers: EIT Food Challenge Labs is implemented by Amplifiers on the initiative of EIT Food with the support of the Ministry of Education and Science of Ukraine, national project Diia.Business and the Ukrainian Agrarian Export Association.